Consumer Co-Creation: An Opportunity to Humanise the New Product Development Process
نویسندگان
چکیده
منابع مشابه
Consumer co-creation
The paper provides an integrated view of value creation in the development of new products and services related to ICT. We argue that customer integration into the development process as a whole is a key for enhanced innovation processes. Building on early experiences from two projects conducted with a living lab approach we ask how this approach can help organizations utilize important resourc...
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ژورنال
عنوان ژورنال: International Journal of Market Research
سال: 2017
ISSN: 1470-7853,2515-2173
DOI: 10.2501/ijmr-2017-003